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Reasons to Paint Before Selling to Add Value

Reasons to Paint Before Selling to Add Value

One of the reasons homeowners paint their homes is to put them up for the market. Taking the effort to paint and “stage” your home can go a long way toward ensuring a speedy sale.


One of the most cost-effective ways to improve your home’s curb appeal and overall ambiance is to paint it. Painting your house will not only make it look fresh and updated, but it will also raise its market value. It’s not necessary to change the structural layout of your house just to renovate it for selling, such as expanding the kitchen. Besides, structurally modifying your home might cost you thousands of dollars.

Why should you paint your home before selling it?

Painting your home before selling it can significantly add value and improve its appeal to potential buyers for several reasons:

  • First impressions matter – The first thing potential buyers see, whether online or in person, is the color and condition of your home’s paint. A fresh coat of paint can make a home look well-maintained, modern, and inviting, which can positively impact first impressions.
  • Neutralizes the space – Neutral paint colors can help buyers envision themselves in the space more easily. Neutral tones like whites, grays, and beiges are popular because they create a blank canvas, allowing buyers to imagine their furniture and decor in the home.
  • Increases perceived value – A freshly painted home tends to look cleaner and more updated, which can lead to higher offers. Buyers often calculate the cost and effort required to update a home themselves, so a recently painted home can seem like a better value.
  • Highlight home’s features – The right paint colors can accentuate your home’s best features, such as architectural details, and make spaces feel brighter and airier. This strategic use of paint can make your home stand out in the market.
  • Minimizes flaws – Painting is an effective way to cover up any stains, marks, or minor wear and tear on your walls. It can make the home appear better maintained and help avoid potential buyers asking for concessions based on the condition of the walls.
  • Improves online photos – Most home buying searches start online, and homes with fresh, appealing paint colors photograph better and are more likely to catch the eye of potential buyers scrolling through listings.
  • Speeds up the sale process – Homes that are move-in ready, including having a fresh coat of paint, tend to sell faster. Buyers looking for a home they can move into immediately without having to do much work are often willing to pay a premium.
  • Addresses specific market preferences – Depending on your market, certain colors may be more appealing to buyers. Researching and choosing colors that are currently popular in your area can help attract more interest.

Why should you paint your home before selling it?

Cost-effective tips to increase the resale value of your home

Painting your home can significantly increase its resale value by enhancing its curb appeal and overall appearance. Here are some tips to maximize the impact of painting on your home’s resale value:


  • Choose neutral colors – Neutral colors such as beige, gray, and white are universally appealing and can make spaces appear larger and more inviting. These colors also allow potential buyers to easily envision their furniture and decor in the space. While you may also mix and match neutral and vivid colors – a red accent wall can attract a buyer’s attention – be careful with the color choices for your home, or they may turn off potential buyers.
  • Consider the exterior – In the world of selling, first impressions matter. A fresh coat of paint on your home’s exterior walls can greatly enhance curb appeal. Choose colors that complement the home’s architecture and blend well with the surrounding neighborhood.
  • Update key rooms – One of the reasons why many homes sell so quickly is that their key spaces are updated with a fresh coat of paint. Focus on high-traffic areas and key rooms such as the kitchen, living room, and bathrooms. A fresh coat of paint in these areas can make a significant difference in how potential buyers perceive the value of your home.
  • Pay attention to detail – Don’t forget about trim, doors, and shutters. Painting these elements can add contrast and interest, making the home stand out positively.
  • Use high-quality paint – Invest in high-quality paint for better coverage, durability, and a more appealing finish. This can also reduce the need for multiple coats and improve the longevity of the paint job.
  • Address repairs first – Before painting, fix any cracks, holes, or other damage to walls and exteriors. This ensures a smooth finish and prevents potential buyers from being concerned about underlying issues.
  • Light and bright – For interiors, choosing lighter colors can make spaces feel brighter and more open, appealing to a wide range of buyers.
  • Test your colors – Before committing to a color, buy small quantities to test on different walls and observe them at various times of the day as natural light changes.
  • Don’t neglect the front door – Painting your front door with a welcoming color can make a strong first impression. Colors like red, blue, or black (depending on the home’s exterior color palette) can add a focal point and enhance curb appeal
  • Consider professional help – While DIY painting can save money, hiring professionals can ensure a high-quality, durable job that could be more appealing to buyers. Professionals can also handle difficult areas and achieve a more uniform finish. Custom Painting, Inc.’s team of licensed and insured painters use their experience and quality tools to deliver a solid and long-lasting paint job for your home that can instantly attract potential buyers.

Cost-effective tips to increase the resale value of your home 

By following these tips, you can make strategic painting choices that enhance your home’s appeal and contribute to a higher resale value. Remember, the goal is to create a space that potential buyers can see themselves living in, and the right paint choices can significantly influence that vision.


Painting your home before selling can be a cost-effective way to enhance its appeal, potentially leading to an increase in value, high demand, and quick sale. It’s a relatively small investment that can pay off significantly in the competitive real estate market.

Staging your home for the resale market doesn’t have to involve expensive remodeling — just a fresh coat of paint will do! If you’re looking for a professional paint company that can transform your home into the most desirable residential property in the market, please call our team of experts at Custom Painting, Inc. at 925-294-8062 or send us a message. We are looking forward to working with you!


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